In continuing production practise, I have been working closely with my clients Debbie and Cooper at Mind Your Paws to bring their creative version to a reality, from my initial draft, I found that the creative imagery that was used worked well to convey the kennels affectively, however as Cooper specified some of the imagery that is used didn't effectively portray the vision as wanted some advice I was given was:
"In marketing communications, we often used the acronym AIDA (Attention, Interest, Desire, Action), Getting attention with something unusual or surprising at the start (the dog emerging from the tunnel) followed my more imagery giving more information to stimulate interest (various forms of the dogs playing) and ideally, some food and beverage imagery. "
Consequently, I feel that this is some great advice as by grabbing the attention of the audience in a surprising way would immediately grab the audience's attention, moreover from the advice I have begun to use the key titles and change the edit to be more specific to the needs and aspect of my client, I feel that the footage and additional break down of footage alongside the music works well in creatively telling and portraying the key message my client wants put across to their customers.
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